Comments for New Ways to Target Your Marketing Message at http://www.webologysolutions.com , comment 1 to 3 out of 3 comments http://www.webologysolutions.com Mon, 15 Mar 2010 08:29:37 +0100 FeedCreator 1.7.3 http://www.webologysolutions.com/ebusiness-blog/New-Ways-to-Target-Your-Marketing-Message.html#comment-15 I could see search engines becoming more more like social networks. In fact, Microsoft may already be doing this with their latest search technology. To be successful, I think they are going to have to target the youth and hope that they will embrace the new search platform and become loyal followers throughout their lives. Their strategy needs to be that Google is the choice for "old people" and Bing is the choice for the new generation. Any thoughts on that [url]http://www.themarketinganalysts.com/en/pages/Advanced-Market-Segmentation-and-Targeting/[/url] segmentation and targeting strategy? - SegemntationTargetMarketing Fri, 12 Jun 2009 20:43:49 +0100 http://www.webologysolutions.com/ebusiness-blog/New-Ways-to-Target-Your-Marketing-Message.html#comment-2 Mike, That is an interesting perspective and I think you are right. Google's supremacy is so entrenched that someone would have to shift the dominant paradigm, so to speak, in order to challenge them. But, I think we are talking about slightly different issues. You are asking where the challenge to Google will come from, while I am asking whether small players can add value in a market dominated by the likes of Google and Facebook. It is interesting that, while Microsoft bought a piece of Facebook, Google hasn’t yet made a significant move into the Social Networking market. I assume they will do so at some point. It will be interesting to see how they make their move. - Raul Reynoso Tue, 20 May 2008 06:47:02 +0100 http://www.webologysolutions.com/ebusiness-blog/New-Ways-to-Target-Your-Marketing-Message.html#comment-1 I agree with the points you made, Raul. I totally agree that a search engine's control of activity information is, at the moment, superior to a social network's control of people's declared demographics and interests. But when I watch my kids interact with social networks, I realize that they live their lives in there. Facebook isn't just a site they visit--it's the way they navigate the Web. My suspicion is that social networks or some other larger phenomenon will be the threat to Google, because you'll start doing searches inside something bigger. So, I think it's not a question of whether search or social networks today have more valuable information, but rather which one has a chance to contain the other, thus containing all of that information. - Mike Moran Mon, 12 May 2008 11:52:50 +0100