Video Intoduction to Google Analytics

This video was created by Google and provides a glimpse of the benefits Google Analytics provides.

Google Analytics takes advantage of the software as a service model to provide affordable business intelligence software to small businesses. It has loads of features, it is easy to implement and it is totally free. Small businesses can use Google Analytics to optimize websites, improve conversion rates, and make online advertising more effective.

Unfortunately many businesses do not take advantage of this great software. Some are not aware the service and others believe it would be too difficult to implement. In fact, implementation could not be easier. You include a small bit of code on the page you want to track. If your lucky enough to use a content management system, you probably only need add the code to one file.

The above video demonstrates why Google Analytics is such an important tool for small businesses. Google Analytics gives you great insights and it’s easy to implement. While business intelligence software is often priced out of reach for small businesses Google Analytics is free.